PRODUCT LAUNCH VIDEO
We're diving into the wild world of Worksport — a crew that knows a thing or two about making your truck bed look cooler than an ice cream sundae on a summer day. They whip up high-quality pickup truck bed covers, both hard and soft, turning your regular old truck into a snazzy adventure-mobile. Picture this: trucks, adventure, and Worksport — three peas in a pod, ready for some serious fun.
Sure, Worksport's website had some cool pictures of their covers on trucks, but the features and benefits were hiding in the corners of the site, playing hide-and-seek.
So, the mission? Light up the place! Worksport needed a video that wasn't just about showing off their covers but was about communicating a message.
Worksport already had these rad truck bed covers ready to roll, but the covers were missing a chance to shout from the rooftop about their easy-peasy opening and the fact that they leave your whole truck bed space usable. Worksport wanted to upgrade their website with a video that connected with outdoor enthusiasts.
The answer: A story that unfolds in the great outdoors, where ATVs roam free. Together, we sprinkled some magic and tried to turn the covers into the rockstars of the truck bed world.
THE PROCESS
Now, let's talk about how this was built. First things first, we sat down and planned our attack, and made a road map for the project. Like planning a road trip, everyone needs to know where we're going and how we'll get there. We sketched out the story, decided on the camera moves, and made sure this video was going to be the talk of the truck town.
We wanted this video to be as clear as a mountain stream, so we whipped up storyboards to lay out the whole plan. Our goal was simple: show, don't tell. We wanted people to understand the featuyres and benefits without too much text or voice over.
Storyboards
Now, here's where the fun started. The 3d models of the cover, Truck and ATV were set up. Intricate textures and materials were created for every component. Real vehicles were referenced to understand the colours and finish.
After the base textures were added, we even added a sprinkle of dirt because, let's be real, no adventure is complete without a little dust.
Adding dirt for realism
A whole 3D landscape was built for the star product. It had to connect with ATV riders and adventure lovers. Real photo references were used to define a look and then recreate it from scratch in full CG.
Environment building in progress
We needed a hand, to show how easy it is to open the cover. A photoreal animated hand would need immense time and effort. So we opted for a neat stylized look.
After a round of explorations we settled on the blue art style below. Keep in mind, this hand is animated so the style needs to work with motion.
Chosen art style for the hand
Experiments with drawing styles
Fast forward, and we've got this video that takes truck bed cover showcases up a notch. The camera moves with finesse, and the closing shot is the grand finale—full truck view, all angles covered, and a sprinkle of color grading. This video isn't just an upgrade; it's a whole new level for Worksport.
But it's not just about the visuals. We wanted to make sure everyone knows why Worksport's 'Pro' series is the superhero of the truck bed world. The easy-peasy opening with the smart latch was put that front and center.
The whole truck bed becoming an adventure playground? Yep, that's in there too.
Showing maximum utilization of the truck bed
We made sure the video fits perfectly on your computer screen and your phone because, let's face it, we live in a world where screens come in all shapes and sizes.
IMPACT
Now, here's where the rubber meets the road. Worksport's website needs to be a useful informative resource, with minimum repetition. The video isn't just a replacement for the old animation; it communicates a clear directed message.
The 'Pro' series, the hero of our video is stepping into the spotlight, and people are noticing. The potential impact is more engagement, more inquiries, and more people saying, "I want that cover for my truck!" Worksport isn't just selling truck bed covers; they're selling a ticket to the coolest adventure in town.
In the end, it's not just about a video. It's about Worksport's covers becoming the rockstars they were always meant to be. The volume has been turned up, and now, the Pro truck bed cover is playing its greatest hits for everyone to hear. Trucks, adventure, and Worksport—this is a trio that's got everyone revved up and ready for the ultimate ride. And the adventure has just begun!
The video displayed on the front page of the Worksport website